textile recycling

Textile recycling

Textile recycling

Last year alone we recycled 70 % of our textile waste and introduced fabrics containing our own recycled fibres. Closing the loop is no longer only a futuristic vision but everyday work.
Last year alone we recycled 70 % of our textile waste and introduced fabrics containing our own recycled fibres. Closing the loop is no longer only a futuristic vision but everyday work.
Optimising resources for minimal waste

Recycling matters

 

Our circular business model prevents and reduces the creation of textile waste in many ways. Still, textiles are one of our most significant waste streams. That’s why, we have set an ambitious goal to recycle 100% of our textile waste by the end of 2025. Here are three ways in which we ensure that your textile service is maintained with optimised resources.

Using resources efficiently in every step

Using resources efficiently in every step

Optimising our use of water, energy, detergents and raw materials throughout our business operations.

arrow_forward
Cutting emissions and closing the loop

Cutting emissions and closing the loop

Our next step is simple but bold: turn every end-of-life textile into new raw material by 2025.

arrow_forward
Recycling textiles and using recycled materials

Recycling textiles and using recycled materials

Thanks to new partnerships, 70 % of the textiles we remove from service now find a new life.

arrow_forward

1. Using resources efficiently

We optimise laundry processes to reduce the use of water, energy, and detergents. Here’s how it works:

The key to waste prevention

Textiles with a long lifespan

When using materials and products efficiently, and for a long time, we ultimately need fewer resources.

Our waste hierarchy guides us in handling the eliminated textiles in order of priority.

Resourcefulness

Manufacturing, transporting, and disposing of products requires resources. By minimising waste, we also reduce the use of resources. Durability can be ensured through good materials, test washes, user trials, and use of reinforcement patches in high-stress areas of garments.

Durable materials

Reusability

Already in the design phase, durability and recyclability is considered. Adjustable features, modular designs, and limited customisations increase the reusability of a garment. Collaborating with suppliers, recycling partners and customers helps us make the most of our textiles.

Sustainability of workwear

Repairing

Repairing and cross-using textiles between laundries and customers helps us get more use out of existing textiles. Simultaneously, we avoid producing new garments. In 2024, we repaired 4.9 million pieces of textiles.

Repairing our garments

Recycling

The lack of recycling solutions is still a significant challenge where we constantly look for new solutions. Local markets are still in a different development phase regarding recycling solutions, and we must always weigh the benefits of recycling against the burden of transporting waste longer distances.

Recycling our mats

Regulations

Regulators and authorities are setting requirements and supporting textile waste recycling. For instance, the European Union’s strategy for sustainable textiles requires textiles to be designed for circularity, promoting reusability and recyclability. This helps to drive the industry standards forward.

EU circular textile strategy

Reinventing

Our goal is to be a forerunner in sustainable textiles. Proactively developing better solutions together with our partners is our responsibility, and we are always looking for more sustainable options for our business operations. This ultimately benefits both customers and our climate.

Driving change in textile industry

2. Cutting emissions and closing the loop

We have a long history of increasing energy efficiency, optimising our customer deliveries, and reducing the overproduction of textiles, all of which impact our emissions. Committing to net-zero emissions was a natural next step on our journey towards more sustainable services. It supports the common target of preserving a livable planet for future generations.

 

Many of our customers share the same values and invest in improving their sustainability. Therefore, we believe it is also crucial to our business continuity to provide them with services that help them reduce their environmental burden.

Sustainability achievements we're proud of:

4.9
Million pieces of textiles saved by repairing in 2024
7
% GHG Emission reduction in 2024 from 2023
70
% of Textile waste recycled in 2024
36
% Recycled and bio-based content in our new purchased textiles
Collaboration with stakeholders

We can't do it on our own

Most of our greenhouse gas emissions are caused in the value chain. Therefore, it is important to engage our suppliers and partners. We encourage setting ambitious climate targets and acting towards them.

Our net-zero commitment drives our supplier collaboration and we discuss the topics with our customers and support their climate targets. From autumn 2022 to spring 2023, we took part in the SDG Ambition Accelerator programme, arranged by the United Nations Global Compact initiative in the Nordics. In this six-month learning journey with peer companies, we focused especially on Sustainable Development Goal 13, Climate Action, and how to ensure business transition towards a 1.5 °C pathway.

Reaching sustainability goals isn't a straight path

Complex garment designs, limited recycling technologies and the need for reliable end-users of secondary fibres all slow things down. That’s why we’re deepening R&D partnerships in Europe and India to tackle hard-to-recycle items such as industrial wipers and multi-component workwear.

Driving down delivery emissions with renewable diesel
Articles
Driving down delivery emissions with renewable diesel

In Finland and the Baltics, our teams are gradually transitioning to renewable diesel which can reduce greenhouse gas emissions by up to 90%.

#net-zero #sustainability
Building a path to Net Zero laundry by 2050 
Articles
Building a path to Net Zero laundry by 2050 

Net-zero laundry program is one of our key initiatives to significantly reduce the greenhouse gas emissions from our operations. 

#net-zero #sustainability
From old textiles to pioneering new fabric
Articles
From old textiles to pioneering new fabric

Our new fabric crafted from recycled fibres from our end-of-life textiles marks a significant step in workwear fabric innovation.

#circulareconomy #net-zero

Net-zero target approved by SBTi

Our journey to greenhouse gas reductions

3. Recycling textiles and using recycled materials

We strive to recycle 100% of our textile waste by the end of 2025.

 

Thanks to new partnerships, 70 % of the textiles we remove from service now find a new life. Our standard mats already contain 75 % recycled fibres.

 

Not only do we seek to reduce the amount of waste. We also need to decrease the need to use virgin materials. Many different industries can use textile waste as raw material, including the textile industry itself. Our bold aim is to close the loop, using end-of-life textiles as raw material for new textiles.

 

The recycling rate and the amount of recycled fibre used in our new products vary quite a lot between service lines. As we increase the amount of recycled fibres, we must find a balance that does not compromise their durability.

 

To reduce emissions and provide our customers with more sustainable textile solutions, we are committed to increasing the number of purchased materials using recycled and bio-based fibres. We set a 30 % goal for 2025 and hit 36 % already in 2024.

Recycling by product 2024
Recycling by product 2024

Making the most out of existing materials: 3 examples

HoReCa workwear from recycled materials

HoReCa workwear from recycled materials

The HoReCa workwear collection is the first entire collection to utilise recycled materials. A true example of ‘closed-loop’ recycling.

Read more.
Winter workwear made out of plastic bottles

Winter workwear made out of plastic bottles

In 2023, we launched our first winter wear collection made of 100% recycled polyester wadding and lining, using post-consumer recycled plastic.

Read more.
Upcycling old bedsheets to shopping bags

Upcycling old bedsheets to shopping bags

A Reused Remade bag made from used hotel bed linen saves approximately 500 liters of fresh water, 50 grams of chemicals, 20 centiliters of crude oil, and 0,7 kilograms of greenhouse gas emissions.

Read more.
Commitment to sustainability
Our commitment to sustainability is embedded in our purpose, vision, and shared values. We continuously strive to enhance the sustainability and responsibility of our operations.